People want what you're selling, they just don't know where you are
If you need to buy groceries, you go to Instacart.
If you need a new game, you go to Steam.
If you're collecting anything, you go to eBay.
If you need a new anything, you go to Amazon.
If you want to buy local, you go... where?
You can schedule your Saturday around attending the Farmer's Market. You can visit several local shops, and hope to find what you need. You can hunt around Facebook trying to figure out how to join a Farmshare program or CSA.
In all of these cases, there is not a single, quick, convenient way to find locally sourced goods.
WHY can't we shop local as easily as shopping Amazon?
Local sellers currently rely mostly upon word-of-mouth in order to reach a customer base. From there it is up to the customer to invest the time necessary to acquire the product.
This is an unnecessarily antiquated process.
Yolkel seeks to streamline this process by providing a single location for local shopping.
Foremost, we provide discoverability for local sellers. Gone are the days that they need make/grow something, AND do networking, AND social media marketing AND sales. We want a one-stop hub that sends online traffic directly to local producers.
Secondly, we are streamlining the entire sales process by fulfilling customer orders, and we delivering those directly to the customer's home.
In short, we absorb all of the time & effort invested by the producer in finding and serving their customers, AND absorb all of the time & effort the customer must invest in hunting and acquiring local products.
The Mission
The last several decades has see the obliteration of the small businesses and family farms. The response to the COVID-19 pandemic only accelerated the end of already struggling small businesses & family farms.
And this process continues, through rampant inflation, and hostile economic conditions.
It's time to face the fact that no one is going to stop this from happening. Politicians will continue to make empty promises, and corporate interests will continue to push for more government imposed red tape to keep would-be competitors out of the marketplace.
If we want to see something different, it's on us to make something different.
Yolkel may not be the solution to all of our economic problems, but it seeks to be a solution by streamlining the buying & selling process within local communities. Yolkel seeks to be a tool in the hands of already struggling local economies.
Have A Look Around
Click around on our website, and discover a vibrant local economy you may not have known even existed.
The purpose here isn't just to serve as an online farmer's market (although that's certainly part of it). We want to promote local producers of all kinds. We want to do our part in laying the foundations for a healthy local community.
Of course, contact us with any questions or comments!